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BUS 422: Integrated Marketing Communications: Web Resources
Locations/Data
- Greenville IMAPGreenville County imap provides you with an interactive, visual look at essential services available throughout Greenville County such as food, housing, healthcare, childcare and recreational opportunities.
- Social ExplorerSocial Explorer provides access to current and historical census data and demographic information and lets users create maps and reports to illustrate, analyze, and understand demography and social change. Among other documents Social Explorer includes the entire US Census from 1790 to 2010, annual updates from the American Community Survey, the Religious Congregations and Membership Study (RCMS) from 1980 to 2010 and Carbon Emissions Data for 2002 from the Vulcan Project.
- Greenville ThemesMaps of different counts; traffic totals, parks, zoning, places of interest, etc.
Marketing Info on the Web
- Content Marketing InstituteThis site is full of practical, how-to guidance, you’ll also find insight and advice from the experts, and an active community for discussing the latest news, information, and advances that are moving the industry forward.
- Wall Street Journal CMO Today BlogCMO Today is an offering from The Wall Street Journal, helping marketing executives discern who and what matters in marketing today.
- Hubspot Marketing BlogProvides easy to use, integrated set of applications, that businesses can use to attract, engage, and delight customers by delivering attractive inbound experiences.
- EnVeritas Group BlogEnVeritas Group endeavors to ensure clients win the Zero Moment of Truth by providing international online marketing and customer service. EVG defines the Zero Moment of Truth as the point when an individual becomes aware of and forms an opinion about a brand or product.
- QuickSprout BlogCreated by Neil Patel. Neil was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations.
- Content Marketing NewsBrowse our most recent news stories and expert columns about the most popular content marketing trends, tools and tactics. Refer to our library of How To Guides for marketers utilizing multiple forms of digital content to reach consumers online.
- CopyBlogger BlogFree registration for Content Marketing ideas and coversations.
- Social Media ExaminerThe world’s largest online social media magazine, Social Media Examiner® helps millions of businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales.
- MarketingProfsMarketingProfs offers real-world education for modern marketers through training, best practices, research and other content.
