This program clearly and concisely explains how to get started with social media; make the most of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Yelp; and develop and manage a comprehensive social media marketing strategy.

What factors enable technology companies to rule today’s global economy? Is it all about marketing, or are other forces at work when the latest smartphone stirs consumers into a frenzy?

The Internet and low-cost digital production methods have given marketers powerful new tools. This program explores the results: a new wave of advertising that relies increasingly on consumer-generated content and rejects the ad forms of conventional television.

After “OK,” “Coca-Cola” is the most widespread word in the world. How did branding evolve into a global shadow force that packages lifestyles, commodifies personal values, and stands in for cornerstone cultural institutions?

With help from neuroscientist and marketing expert Dr. Gemma Calvert, who administers an MRI scan to an avid fashion consumer, the film shows how the brain’s pleasure center responds to advertising images, especially those that convey luxury and prestige.

Seeing the power of the Heinz label in action among randomly selected consumers, viewers will also learn about the intense—and very expensive—marketing tactics behind Coca-Cola, Red Bull, and other brands.

Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P’s into effective marketing strategies.

This program highlights the best of the CLIO gold and silver winners for the year 2011.

This program highlights the best of the CLIO gold and silver winners for the year 2010.