There is a growing realization that business development is the most effective weapon in fighting world poverty. How the for-profit model can be harnessed to provide the poor with a share in the world's prosperity is discussed through actual cases, and nested in innovative theories of business, social sciences, and philosophy.

In Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base.

In this book, Pascal Costantini gives a lively and wonderfully readable account of ten years of efforts by a small group of investment analysts to find a reliable, practical and implementable method for valuing and selecting shares. The result of their effort is an original investment methodology called CROCI (Cash Return on Capital Invested), best described as a variation of the economic profit model. For over a decade now, Costantinis group at Deutsche Bank has been using this valuation tool every time it has had to take a view on the pricing of an equity asset, be it a market, a sector or an individual sharein other words, every single working day, since it is this groups job to advise institutional investors on equity valuation. Costantini describes in detail, accompanied by concrete examples in the form of charts and graphs, the precise investment results of the actual implementation of the CROCI approach in the global equity markets since 1996. Readers will enjoy taking this journey with Costantini to see how and why the model was developed, assess the results of ten years of actual implementation and measure the successes of using this model in stock picking and portfolio construction. This book will also make it easy for them to see how the CROCI approach can be used successfully by others now and in the future.

Part 1: The multinational in a changing environment. The internationalization of business and business strategy -- Differing approaches to multinational strategy -- The practice of strategic planning in a multinational company: an evolutionary view Part 2: Strategy at the regional/global level. International portfolio strategy -- Global and national competitive strategies -- Implementing strategic change -- Marketing strategy: the international headquarters role -- International marketing policies -- International plant location and logistics Part 3: Strategy at the national level. National entry strategy appraisal -- National entry strategy decisions and options -- National new product introduction -- Anticipating and managing political risk Part 4: Coordinating strategy across nation borders. Strategic planning systems and other coordinative mechanisms -- Changing the organizational structure.