Using "market share" as a Subject identifies works on a company's sales of a particular product as a percentage of the total industry sales of that product over a given period of time. Works on the financial term that measures the proportion of money invested in one industry sector are entered under "Market exposure (Investments).
1 - Use "market share" as a Subject in one of the search boxes and a company name in another box.
2- Any of the results will discuss Colgate's "market share" but note that some are more recent than others.
3 - Selecting the title of result number 5 reveals "market share" in the subject listing and in the abstract, or summary of the article.Select the PDF Full Text icon for the entire article.