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FYW: Winning the White House: Primary Sources
What are primary sources?
Primary sources are original, first-hand materials that provide direct evidence of an event, person, topic, etc. Examples include advertisements, speeches, photographs, video footage, letters, memoirs, and more.
TV commercials
- The Living Room CandidateU.S. presidential campaign commercials from 1952-2020
Tip! To create your APA 7 citation, follow the style manual's guidance for citing streaming videos.
(The APA doesn't offer specific guidance for citing TV commercials.)
Campaign songs
- Songs of Politics and Political CampaignsLyrics, sheet music, and recordings from the Library of Congress
- Good Authority Playlist: Presidential campaign songsRecordings of presidential campaign songs
Video Footage
- Modern Presidential Campaigns SeriesThis five-part series highlights all the key moments of modern presidential campaigns from 1924 to 2004.
Presidential Libraries
- Presidential LibrariesThe websites of the 15 Presidential Libraries can be a great place to find primary sources on past U.S. presidents.